A six-story hotel proposed at Laurel and Front streets in Downtown Santa Cruz is one of several projects facing pushback because of height and a lack of affordable housing. (BCV Architecture + Interiors)
Measure M will appear on Santa Cruz city voters’ ballots in the March 5 election. Supporters gathered signatures to qualify it for the ballot, and they called the measure Housing for People not Unaffordable Towers.
If adopted, Measure M would create two new requirements for developers in the City of Santa Cruz:
- For housing proposals of 30 units or more, it would increase the required percentage of affordable homes to 25% from 20%.
- If a proposal includes taller building heights or greater density than city rules allow, it would trigger an election rather than require Santa Cruz City Council approval.
Measure M proponents said that the election requirement would give residents more say over how and where the city grows. They said developers need a push to offer more homes at affordable rents.
Measure M opponents said the changes would deter new development and exacerbate the city’s housing shortage. The city might not meet state housing goals, which would compel the city to accept affordable housing proposals at any scale.