Santa Cruz resident Mira Laiho casts her ballot Tuesday at Kaiser Permanente arena in Santa Cruz. (Kara Meyberg Guzman — Santa Cruz Local)
Last county update: 6/21/2022 4:30:00 PM
B - County Hotel & Vacation Rental Tax
C - County Tax on Disposable Cups
E - City of Santa Cruz District Elections
F - City of Santa Cruz Sales Tax Hike
SANTA CRUZ >> A ballot measure to increase the City of Santa Cruz’s sales tax appeared a few dozen votes short of the majority needed for approval, according to the latest update June 21 from the Santa Cruz County Clerk’s Office. Other local measures B, C and E continued to lead in early election results.
- Measure B would raise a tax on hotels and vacation rentals in unincorporated areas of Santa Cruz County.
- Measure C would split a 25-cent charge on disposable cups in unincorporated area of Santa Cruz County to give half to the county’s General Fund.
- Measure E would split the City of Santa Cruz into six council districts and create a directly elected mayor.
- Measure F would raise the City of Santa Cruz’s sales tax to 9.75% from 9.25%.
Each measure needs more than 50% of the vote to pass.
Official results are expected by early July.
Measure B: County hotel and vacation rental tax
Measure B seeks to increase the tax on stays in hotels, motels, inns, and other commercial lodging in unincorporated areas of Santa Cruz County to 12%. The tax is now 11%. Measure B also raises the tax on vacation-rental stays to 14% from 11%.
If Measure B is adopted, it is expected to generate an additional $2.3 million annually, county leaders said. The money is not legally bound to be spent on a specific service, but it aims to fund “wildfire prevention, emergency response and recovery, street repair, public and mental health services, homelessness programs, and affordable housing,” according to a county resolution.
Measure B needs more than 50% of the vote to pass, according to the county clerk. Measure B will be decided by Santa Cruz County voters, including those who live in the four cities.