Measure C proposes to take half of a 25-cent charge on disposable cups and put it toward the County of Santa Cruz’s General Fund. (Kara Meyberg Guzman — Santa Cruz Local file)
What is Measure C?
To try to reduce waste in landfills, a 25-cent charge on disposable cups is set to go into effect in unincorporated areas of Santa Cruz County on July 1. Measure C proposes to allow the County of Santa Cruz to collect half of each 25-cent disposable cup charge. The other half of the 25-cent disposable cup charge would be retained by the beverage seller. Sellers include restaurants, coffee shops, fast-food outlets, events, food trucks and “permanent and temporary facilities” that sell hot or cold beverages, according to Measure C.
- The cup charge is set to start July 1 regardless of Measure C’s outcome. If Measure C is approved, the county’s share of the cup charge is estimated to generate $700,000 annually for the county’s General Fund. The county would not start to collect its share until Jan. 1, 2023.
- If Measure C is not approved, the entire 25-cent cup charge would be retained by the cup seller.
Measure C needs more than 50% of the vote to pass. If it passes, a majority vote in a future county election would be required to overturn it. Measure C will be decided by Santa Cruz County voters including those who live in the four cities, the county clerk said.