After the Loma Prieta earthquake destroyed much of downtown Santa Cruz in 1989, city leaders and residents came together to rebuild the downtown in a deliberate way. A 36-member committee formed a plan for development which continues today. On the quake’s 30th anniversary, Santa Cruz Local talks to some of the key players and explains how Pacific Avenue came to be.
Editor’s note: The Loma Prieta earthquake was a magnitude of 6.9 on the moment scale, the scale most commonly used to describe large quakes. This episode lists the quake’s magnitude as 7.1, which was its surface-wave magnitude, not a commonly-used metric for large quakes.
Santa Cruz Local members get access to transcripts, additional reporting, related documents and photos.
Please support fair and accurate local journalism by becoming a member.
If you are a member, please login.
|A place on our founders' donor wall|
|A place on our founders' donor wall||✔||✔||✔||✔|
|Access to transcripts|
|Access to transcripts||✔||✔||✔||✔|
|Access to additional reporting|
|Access to additional reporting||✔||✔||✔||✔|
|Discount on Santa Cruz Local events|
|Discount on Santa Cruz Local events||✔||✔||✔||✔|
|A Santa Cruz Local sticker|
|A Santa Cruz Local sticker||✔||✔||✔||✔|
|A Santa Cruz Local bumper sticker|
|A Santa Cruz Local bumper sticker||-||✔||✔||✔|
|A shout-out in an episode|
|A shout-out in an episode||-||-||✔||✔|
|A shout-out in episodes for the life of your membership|
|A shout-out in episodes for the life of your membership||-||-||-||✔|
|Two tickets to Santa Cruz Local events for the life of your membership|
|Two tickets to Santa Cruz Local events for the life of your membership||-||-||-||✔|
Cancel anytime (but we can't issue refunds).