A six-story hotel is proposed for 324 Front St. in Downtown Santa Cruz. (BCV Architecture + Interiors)
Last updated: October 2023
Project name: The Cruz Hotel
Location: 324 Front St.
Front and Laurel streets downtown. Part of the property is now a city parking lot.
Status
As of October 2023, city officials had not received a complete application from the developer for review.
The Santa Cruz City Council approved the start of a potential sale of two publicly-owned parcels to a developer for a proposed high-end hotel. The resolution does not guarantee the land sale. In September 2021, the Santa Cruz Community Credit Union sold its building at 324 Front St. to the developer for $6 million, according to county records.
Developer
SCFS Venture, a New York-based company affiliated with New York-based hotel real estate investor Eagle Point Hotel Partners and Santa Cruz-based developer Owen Lawlor of Lawlor Land Use.
Project description
- Total rooms: The proposed hotel would have 228 rooms.
- Height: 6 stories.
- Details: The project includes:
- 228 rooms.
- Retail and cafe space on Front Street.
- Meeting rooms and a ballroom.
- A restaurant and bar that opens to the San Lorenzo Riverwalk.
- A gym, spa and rooftop pool.
- The developer would be required to build a public walkway that connects Front Street and the Riverwalk on another city lot just north of the proposed hotel.
A parking lot at Front and Laurel streets is part of a planned hotel project. (Brian Phan — Santa Cruz Local)
Read more
- Santa Cruz credit union board to discuss building sale for hotel — July 9, 2021
- Hotel plan could include city land in downtown Santa Cruz — May 25, 2021
- City of Santa Cruz project application page for 324 Front St.
How to make your voice heard
Submit comments and questions on the City of Santa Cruz project page for 324 Front St.
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