Measure Z Archives - Santa Cruz Local

How Big Soda nearly killed Measure Z in Santa Cruz

By Jesse Kathan and Elena DeBre|2026-07-23T12:28:10-07:00July 22, 2026|Tags: City of Santa Cruz, Featured, Felipe Hernandez, health, Hector Marin, investigation, Jesse Kathan, Measure Z, soda tax|

Part 2: How voters fought back against pressure by the beverage industry

Appeal expected after judge rules in city’s favor in soda tax lawsuit

By Nik Altenberg|2026-07-04T09:50:20-07:00July 3, 2026|Tags: City of Santa Cruz, Featured, Measure Z, Nik Altenberg, Shebreh Kalantari-Johnson, soda tax|

Sacramento Superior Court judge tosses suit from beverage industry groups

Santa Cruz County election results hold, except Pajaro school board

By Stephen Baxter|2025-07-29T11:13:53-07:00November 14, 2024|Tags: Capitola City Council, Christopher Bradford, County of Santa Cruz, Featured, Kim De Serpa, Kristen Brown, Measure Z, Monica Martinez, Nov. 5 2024 election, Pajaro Valley Unified School District, Santa Cruz County Supervisors, Scotts Valley City Council|

Updates due 4 p.m. Friday, Nov. 15