Campaign donors and donations for the Nov. 5, 2024 election

Last updated: Oct. 25, 2024

For the Nov. 5 election, campaign finance records were recently reported to state and county governments for donations from Sept. 22 to Oct. 19, 2024. 

• Totals include listed values of “nonmonetary contributions,” such as food and beverages.
• Figures have been rounded to the nearest dollar.
• All money listed here was reported to the offices of the Santa Cruz City Clerk, Santa Cruz County Clerk, and related entities.

Campaign donors are listed in the links to each reporting period.

• District 2 Santa Cruz County supervisor
• District 5 Santa Cruz County supervisor
• Capitola City Council
• Watsonville City Council
• Scotts Valley City Council
• Measure Z – City of Santa Cruz soda tax
• Measure Q – Santa Cruz County Water and Wildfire parcel tax
• Measure N – Live Oak school bond
• Independent expenditures

District 2 Santa Cruz County supervisor

• Kim De Serpa — $85,993 total reported contributions for 2024, as of Oct. 19.
  • $11,246 (Sept. 22 to Oct. 19, 2024)
  • $31,458 (July 1 to Sept. 21)
  • $29,503 (March 1 to June 30) 
  • $2,575 (Feb. 18-29)
  • $8,251 (Jan. 21 to Feb. 17) includes De Serpa’s $5 loan repayment from 2023.
  • $2,955 (Jan. 1-20)
  • $30,404 (Jan. 1 to Dec. 30, 2023)
• Kristen Brown — $56,155 total reported contributions for 2024, as of Oct. 19.
  • $8,220 (Sept. 22 to Oct. 19, 2024)
  • $20,321 (July 1 to Sept. 21)
  • $17,717 (Feb. 18 to June 30)
  • $4,848 (Jan. 21 to Feb. 17)
  • $5,049 (Jan. 1-20)
  • $28,187 (Jan. 1 to Dec. 31, 2023) includes a $1,500 loan from herself.
  • Separate from Brown’s total reported contributions, SEIU Local 521 contributed $20,160 in independent expenditures that did not go directly to Brown’s campaign. (Oct. 4, 2024).

District 5 Santa Cruz County supervisor

• Monica Martinez — $61,966 total reported contributions for 2024, as of Oct. 19.
  • $6,428 (Sept. 22 to Oct. 19, 2024)
  • $15,688 (July 1 to Sept. 21)
  • $22,924 (March 1 to June 30)
  • $4,981 (Feb. 18-29)
  • $7,373 (Jan. 21 to Feb. 17)
  • $4,473 (Jan. 1-20)
  • $20,630 (July 1 to Dec. 31, 2023)
  • $25,087 (Jan. 1 to June 30, 2023)
  • Separate from Martinez’s total reported contributions, SEIU Local 521 contributed $38,595 in independent expenditures that did not go directly to Martinez’s campaign. – (Oct. 10, 2024 and Oct. 19, 2024).
• Christopher Bradford — $33,619 total reported contributions for 2024, as of Oct. 19.
  • $5,822 (Sept. 22 to Oct. 19, 2024)
  • $11,773 (July 1 to Sept. 21) includes $546 in loan repayments.
  • $9,986 (Feb. 18 to June 30) includes a $132 loan from Shandra Hunt.
  • $3,675 (Jan. 21 to Feb. 17)
  • $1,907 (Jan. 1-20)
  • $8,091 (Jan. 1 to Dec. 31, 2023) includes $457 in loans from Jennifer Bradford.

Editor’s note: The total reported contributions for Martinez and Bradford are what the campaigns reported as totals through Oct. 19. Their individual campaign forms do not add up to that figure.

Capitola City Council

• Gerry Jensen — $22,950 total reported contributions for 2024, as of Oct. 19.
  • $8,625 (Sept. 22 to Oct. 19, 2024) includes $7,000 in loans from himself.
  • $5,925 (July 1 to Sept. 21) includes a $2,500 loan from himself.
  • $8,400 (Jan. 1 to June 30) includes a $250 loan from himself.
  • Jensen has loaned his campaign $9,750 in total this year.
• Melinda Orbach — $7,499 total reported contributions for 2024, as of Oct. 19.
  • $1,645 (Sept. 22 to Oct. 19, 2024)
  • $5,854 (July 1 to Sept. 21)
  • No contributions reported prior to July 1. 
• Margaux Morgan — $1,425 total reported contributions for 2024, as of Oct. 19.
  • $0 (Sept. 22 to Oct. 19, 2024)
  • $1,425 (July 1 to Sept. 21) 
  • No contributions reported prior to July 1.
• Enrique Dolmo Jr. — $0 total reported contributions for 2024.

Scotts Valley City Council

• Steve Clark — $4,745 total reported contributions for 2024, as of Oct. 19.
  • $738 (Sept. 22 to Oct. 19, 2024) includes $858 in loan repayments. 
  • $4,007 (July 1 to Sept. 21) includes $2,863 in loans from himself.
• Dustin Lopez — $3,618 total reported contributions for 2024, as of Oct. 19.
  • $119 (Sept. 22 to Oct. 19, 2024)
  • $3,499 (Jan. 1 to Sept. 21) includes a $3,000 loan from himself.
• Corky Roberson — $2,158 total reported contributions for 2024, as of Oct. 19.
  • $821 (Sept. 22 to Oct. 19, 2024)
  • $1,337 (July 1 to Sept. 21)  
• Donna Lind — $1,924 total reported contributions for 2024, as of Oct. 19.
  • $1,125 (Sept. 22 to Oct. 19, 2024) includes a $300 loan from herself.
  • $799 (July 1 to Sept. 21)
• Mercedes Molloy — $1,150 total reported contributions for 2024, as of Oct. 19.
  • $400 (Sept. 22 to Oct. 19, 2024) includes $400 in loans from herself.
  • $750 (July 1 to Sept. 21)
• Krista Jett — $0 total reported contributions for 2024.
• John Lewis — $0 total reported contributions for 2024.

• Trina Coffman-Gomez — $12,657 total reported contributions for 2024, as of Oct. 19.
  • $3,917 (Sept. 22 to Oct. 19, 2024) includes an $817 loan from herself. 
  • $8,740 (July 1 to Sept. 21) includes a $4,000 loan from herself.
• Jimmy Dutra — $7,800 total reported contributions for 2024, as of Oct. 19.
  • $225 (Sept. 22 to Oct. 19, 2024) 
  • $7,525 (July 1 to Sept. 21)

Editor’s note: The total reported contributions for Dutra are what his campaign reported as totals through Oct. 19. His individual campaign forms do not add up to that figure.

Measure Z – City of Santa Cruz soda tax

• No on Z – Campaign for an Affordable Santa Cruz, which is sponsored by the American Beverage Association — $1,235,000 total reported contributions in 2024 as of Oct. 25.
  • $385,000 in contributions on Oct. 3, 2024
  • $850,000 in contributions on Aug. 2, 2024.
  • No on Z major donors
    • Kuerig Dr. Pepper: $210,938 total. ($65,758 on Oct. 3 and $145,180 on Aug. 2)
    • Coca-Cola Co.: $569,335 total. ($177,485 on Oct. 3 and $391,850 on Aug. 2)
    • PepsiCo.: $434,103 total. ($135,328 on Oct. 3 and $298,775 on Aug. 2)
    • Red Bull: $20,625 total. ($6,430 on Oct. 3 and $14,195 on Aug. 2)
• Yes on Z – Committee for a Healthier Santa Cruz — $19,779 total reported contributions in 2024.
  • $3,640 (Sept. 22 to Oct. 19, 2024)
  • $16,139 (Jan. 1 to Sept. 21) 
  • Yes on Z major donors
    • Separate from the above contributions, the American Heart Association contributed $20,000 to Yes on Z. (Oct. 17, 2024).

Measure Q – Santa Cruz County Water and Wildfire parcel tax

• Yes on Q – Santa Cruz County for Water & Wildfire Protection — $422,872 total reported contributions for 2024, as of Oct. 19. The campaign has raised a total of $822,882 for 2023 and 2024.
  • $140,714 (Sept. 22 to Oct. 19, 2024)
  • $16,119 (July 1 to Sept. 21)
  • $190,930 (April 1 to June 30)
  • $0 (March 1-31)
  • $75,109 (Jan. 1 to Feb. 29)
  • $400,010 (Jan. 1 to Dec. 31, 2023)
  • $400,010 in 2023. (2023)
• Yes on Q major donors
  • Peninsula Open Space Trust (POST) ($500,000 total contributions to Yes on Q)
    • $125,000 (Oct. 16, 2024)
    • $125,000 (June 26, 2024) 
    • $250,000 (Nov. 7, 2023)
  • Sempervirens Fund ($110,100 total contributions to Yes on Q)
    • $10,000 on Sept. 12, 2024
    • $100 on Sept. 5, 2024
    • $100,000 on Nov. 16, 2023
  • Land Trust of Santa Cruz County ($56,009 in total contributions to Yes on Q)
    • $3,040 on Oct. 16, 2024
    • $2,969 on Oct. 2, 2024
    • $50,000 on Nov. 17, 2023
• No on Q 
  • No contributions have been reported to No on Q.

Measure N – Live Oak school bond

• Yes on N — $5,000 from Live Oak Neighbors for Measure N (Oct. 23, 2024)
• No on N — $0.

Independent expenditures on behalf of candidates

Service Employees International Union (SEIU) Local 521 — $58,755 total independent expenditures on behalf of candidates.

• $22,320 to Monica Martinez (Oct. 19, 2024)
• $16,275 to Monica Martinez (Oct. 10, 2024)
• $20,160 to Kristen Brown (Oct. 4, 2024)

Santa Cruz Mayor Fred Keeley — At least $5,675 total contributions in the Nov. 5, 2024 election.

• $550 to Monica Martinez (Oct. 17, 2024)
• $1,000 to Yes on Z (Oct. 13, 2024)
• $100 to Democratic Women’s Club of Santa Cruz County (Aug. 1, 2024)
• $2,375 to ActBlue California (Sept. 9, 2024; Sept. 6, 2024; July 30, 2024; July 1, 2024; June 24, 2024; April 29, 2024)
• $1,000 to Betty Yee for Governor 2026 (June 24, 2024)  
• $250 to Harris Victory Fund (Aug. 16, 2024)
• $250 to Harris for President (Aug. 16, 2024)
• $125 to ActBlue (July 30, 2024) Earmarked for Harris for President.
• $25 to ActBlue (July 30, 2024)

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